Harris for President
Following a historic candidate switch just 107 days before Election Day, I joined the Harris campaign as Head Writer for Digital Paid Media, tasked with developing a voice for a $200 million+ digital ads program from scratch.
I led creative production on a multi-million dollar battleground mobilization program aimed at getting voters to the polls, including a series of ads with celebrity validators.
“Gary”
Writer/Producer
I worked with Will Ferrell on a comedic spot to grab the attention of young men...
“Get Out and Vote, Georgia! (With Ben Stiller)”
Lead Writer/Co-Producer
…and Ben Stiller on a series of state-specific spots designed to drive early voting.
When Aretha Franklin's estate granted us the rights to use her iconic anthem "Think," I scripted a rallying cry spot to highlight the Vice President's commitment to fighting for our fundamental rights and freedoms.
“Think”
Writer/Co-Producer
“Like Detroit”
Producer/Co-Writer
And when Donald Trump insulted the city of Detroit, I produced a rapid response "clapback" spot that aired during that weekend's NFL games and received a surge of positive, local earned media.
I wrote over one hundred additional scripts, including persuasion spots targeted at swing voters in battleground states, celebrity endorsement videos, and experimental selfie-style social spots.
“Rich as Hell”
Writer/Producer
“Don’t Be Fooled”
Writer/Producer
“Not Afraid (with Magic Johnson)”
Producer