Flipping the House in 2018

As Senior Writer on Priorities USA’s in-house digital ads team, I scripted over 100 spots as part of a $75 million campaign to elect Democrats across the country and retake the House in 2018.

Between January and November 2018, I scripted dozens of ads holding Republicans accountable for raising Americans’ taxes and health care costs to fund tax cuts for the ultra-wealthy.

In order to drive millions of sporadic Democratic voters to the polls in a midterm year, we needed a spot that would break through the noise and grab attention online.

“Our Neighborhood,” a spot I conceived, scripted and co-directed, was our best testing mobilization ad of the cycle. After debuting in 2018, it was re-issued as part of Priorities’ mobilization campaigns in 2019, 2020 and 2021.

Defeating

Donald Trump

Priorities USA entered the 2020 cycle with a single goal: Remove Donald Trump from the Oval Office.

I built and supervised a four-person copywriting team to enable Priorities to produce a $150 million, in-house, digital ad campaign to take the case against Trump directly to American voters.

Beginning in late 2019, I scripted a testimonial campaign to highlight Trump’s betrayal of American workers and small businesses.

After COVID-19 upended the election, my team made sure voters knew Trump was an agent of chaos exacerbating the crisis, in contrast with Joe Biden’s strong, steady leadership.

In an election where every vote mattered, we once again needed a dynamic digital mobilization campaign that would engage even the most disengaged voters.

We conceived and scripted dozens of spots — in English and Spanish — to drive voters to the polls.

A post-election analysis found that our campaign was correlated with a 1.25% increase in President Biden’s vote share, a decisive margin in the states where it counted.